Jeanette is Founder and Chair of Tech Nordic Advocates, the largest private sector led tech network in the Nordics and Baltics; CEO of newmedia2.0 – strategic advisors to pioneering media and tech companies from startups to PLCs; tech and smart city advisor to the Danish and UK governments, lecturer in innovation and entrepreneurship; a Tech London Advocate and Honorary Fellow of Ravensbourne (digital media and innovation) University in London. Over a 25 year career in the tech space, Jeanette has built, led and advised well known tech brands in the UK, Nordics and internationally. From a background in strategy and marketing, Jeanette’s focus is to help startups and established companies deliver exponential growth, leveraging technology-, customer-led approaches to innovation. Outside of Tech Nordic Advocates and newmedia2.0, Jeanette lectures in innovation and entrepreneurship and supports research at top universities. She is a frequent speaker at leading industry events and has published widely on the key strategic issues facing startups and business leaders in today’s tech-driven world. Jeanette has a postgraduate degree in Advanced Strategy from the University of Oxford; a.n MA in Economics from UCL, London; and a BA in English from the University of Copenhagen, Denmark.